Famously recognized in Morbi entrepreneurial circles as the Radiant Group, the company holds reputation of being one of the most reliable business houses in the region.

In the year 1979, Durlabhjibhai Kalariya, a man with strong entrepreneurial vision started off with setting up a Roof Tiles manufacturing unit. Amidst stiff competition, the unit stood out as one of the best in terms of product quality and standards of production methods.

With Mr. Arvind entering the team in 1989 Radiant Ceramic was established to produce world class sanitary ware, most of which was exported to MENA region. High quality of products impressed many buyers and growth further motivated the visionary Durlabhjibhai to expand to another ceramic product sector, namely Parking tiles in 2002 by the name of Radiant Parking Tiles.

Mr. Gautam , the younger son of the family was the CEO of Radiant tiles, a company that is respected by the biggest tiles brands who respect them as preferred suppliers till date. In 2014, the expansion saw another great diversification into wall tiles, totally developed by Gautambhai.

Hard work and commitment to quality calls for consistent expansion. In line with the mission to serve and to grow that was set by Durlabhjibhai the primary founder, the group diversified into Radiant Energy Solution Pvt. Ltd. in 2015, under the able leadership of Arvindbhai, that produces and supplies high quality electrical products namely Energy Meters, polymer insulators and ceramic insulators. It also manufactures fiber glass rods and silicon rubber compound for electrical equipment.

Expansion has come naturally to the group and the tunnel vision of Durlabhjibhai has been a constant inspiration.

Come 2021, RedCell is launched as a fresh venture under the consistent guidance of the ever enterprising primary founder and hard work of his two sons.